Three agencies later, the right people came in
Starting point
Dirk helps men and women break their patterns in love. RelatieSucces was doing €75k a month, entirely from organic content and his podcast. Ads had never worked for him. Three agencies in, his trust in paid was gone, and the calls they did bring in rarely turned into clients.
What we built
- A short route: ad, VSL, a few qualifying questions, calendar
- New talking-head ads: calm and honest instead of hype
- An investment question that sends people who aren't ready to a smaller offer, not into the closers' calendar
- A conversion on every step: video play, each quiz question, booked call
What the data showed
In week three the cost per qualified lead jumped from €35 to €83. Because every step was measured, we could see exactly why: we were qualifying too hard, and good leads dropped off at one question. We loosened it and the flow came back.
Result
In September the campaign brought in 8 new clients and about €25k in signed revenue on €1,892 ad spend. That's 11.8× on signed revenue, at roughly €70–85 per booked call.
Measured on UTM in Dirk's CRM, September 2026. Signed revenue, including instalment plans.

